For the brands, these formats let a new degree of artistic freedom and the chance to embed video codecs. HubPages also helps all six of the Rising Stars Display Ad Units, adding the Filmstrip, a 300 x 3000 unit, viewable via a 300 x 600 window, the Sidekick, the Slider and the Pushdown. HubPages has applied these codecs for the past quarter, and has found better than anticipated results for the Billboard and the Portrait, which have shown distinctive outcome for company advertising on HubPages . “In the last few months, we have run huge scale customer brand campaigns employing the recent exhibit Billboard and Portrait codecs. In one such campaign, the manufacturer lift surpassed its target by 11 % and there has been a 20 % lift in company perception, which in reality comfortable the customer,” says Chris Little, Director of Media Sales of HubPages. “With these new codecs, and with the incontrovertible fact that HubPages receives an purpose driven viewers that basically involves the location through natural seek, the hot IAB ad codecs basically convey on the metrics that remember to brand advertisers: company lift, company belief, and purpose to purchase.